Application Of E-Commerce Principles to Business Markets

Executive Summary
With advances in technology and development, E-Commerce has become the best new trading tool of the era which has been accepted by more and more people, that includes individuals to large companies. The types of E-Commerce is numerous, but the most representative of E-Commerce is Business to Business(B2B) and Business to Customer(B2C). In this report, we will focus on the B2B E-Commerce, and explore the details of the B2B E-Commerce.
Finally, at the completion of this report,we will have a greater understanding of:
What is E-Commerce, what is E-Commerce Category, and what is the specific characteristics of E-Commerce.
What is B2B Marketing, and how to use E-Commerce in B2B marketing.
What are Key drivers of E-Commerce.
Use Australian Company as a Example to allow us to learn more about B2B E-Commerce
Finally, what is traditional Marketing Mix, and what is E-Commerce Marketing Mix, and what is difference between these two Marketing Mix..

Table Of Content
General Overview of E-Commerce.....................................................................4
1.1 What is E-Commerce................................................................................4
1.2 Category of E-commerce..........................................................................4
1.3 Characteristic of E-Commerce..................................................................5
Main drivers of E-Commerce..............................................................................6
2.1 Technological............................................................................................6
2.2 Political.....................................................................................................7
2.3Social..........................................................................................................7
2.4 Economic...................................................................................................8
Application of E-Commerce Principles...............................................................9
3.1 E-Commerce Principle..............................................................................9
3.2 Business to Business Marketing..............................................................10
3.3 Application of E-Commerce principles in B2B Marketing....................11
3.4 Pattern and Extent of Wesfarmers...........................................................13
Marketing Mix...................................................................................................15
4.1 Product....................................................................................................15
4.2 Price.........................................................................................................16
4.3 Place........................................................................................................16
4.4 Promotion................................................................................................17
Conclusion .......................................................................................................18
Reference List....................................................................................................19

General Overview of E-Commerce
1.1What is E-Commerce
Nowadays, E-commerce occupies a dominant position in the market, more and more people are now obligated for the use of E-Commerce, and are now dependent on E-Commerce. The rationale for E-Commerce is easy to understand: In certain markets and for selected customers, E-Commerce is an approach to doing business that can increase sales volume, lower costs, or provide more real-time information to customers(Michael D.& Thomas W.) The characteristic of E-commerce is fast, convenient, time saving,