The Extra Credits video, “The Skinner Box,” explains the theory that you can change the way people make choices. Humans can be conditioned to repeat an action long after the novelty has worn off – this is especially true in gaming where players pour hours into games for the promise of points or a new loot drop. The methods of conditioning humans has only become easier as research shows that the most effective time to reward people is either randomly or every certain number of minutes and that certain types of rewards (like basic human needs) hit a point of diminishing returns. That’s why, as explained in “Negative Possibility Space,” players are commonly compelled to climb tall mountains or explore deep caves – they’re anticipating the reward at the top.
Illusion of choice is any moment where the player thinks they are making a choice, but there’s actually no alternative option and the consequences are negligible. The more freedom and meaningful choices a game has, the more difficult and expensive it will be to develop. Illusion of choice is a relatively inexpensive way to make players feel like they have agency. It can be implemented both in the narrative and play aspects of a game. The Extra Credits video, “The Illusion of Choice – How Games Balance Freedom and Scope,” discusses short narrative branches that diverge from the main story and reconnect later. For example, it talks about some of the dialog options in “Mass Effect.” Sometimes, you can pick from a number of different dialog options, but the options are written so that a single response from the NPC will fit for all of them. The player feels like they made a choice, but the outcome would have been the same regardless. In regards to the play aspect, a game designer might a blockade of soldiers to convince the player to take a different path instead of setting up an invisible wall. Controlled violence is an attempt to harness violence, focusing and releasing it in a way that ventilates one’s rage. The author presents American football as an example of controlled violence. We take our inherent violence and aggression and try to experience it in a cultural context that arguably “has some merit and beauty.” It’s referred to as a “contact ballet” where spectators indulge in the sacrifices of the players, like broken bones and brain damage.
In his case study of Quentin Tarantino films, Bain-Selbo discusses the positive associations that come with staged violence and violent spectacle. While some argue that Tarantino’s use of violence serves to promote nihilism and teach society that being evil is cool, Bain-Selbo explains how it is meaningful. Many of Tarantino’s exercises in violence are tales of revenge – it implies a sense of justice, not evil. In “Kill Bill,” for example, is beaten by her former “friends,” shot in the head by her ex-lover, and left to die. Our innate desire for justice, merged with our inherent aggression, motivates us to root for her on her bloody rampage. Likewise, the viewer delights in
copy and posted to blog Timeline: Rough draft: Bring to class on Monday, 9/15 1st draft: Bring to class on Wednesday, 9/17 2nd draft: Email to me by class time on Monday, 9/22 Conferences: Tuesday, 9/23 – Tuesday, 9/30 Final draft: Due (hard copy and to blog) in class on Friday, 10/3 Resources: In addition to the work we do on drafts in and out of class, there are a number of places where you can (and should!) get feedback on this paper: My office hours (Tuesdays 9:30-12:30, except…
UNIVERSITY OF CANBERRA COLLEGE PROBLEM ANALYSIS AND STATISTICS (8732) TUTORIAL EXERCISES WEEK 8 Background for the usefulness of probability in the real world. Introduction – Do critical thinkers need probability theory? Out in the real world, trillions of events that depend upon random chance are occurring every second. A die is rolled, the gender of a child is determined, a plane crashes or an election is won. The word ‘probability’, refers to the likelihood of such events taking place. More generally…
fan-presence each week. The following diagram is for the week starting Sunday, the 31st of August. It cannot be determined whether this is the estimate each week however the stats do not seem to change week to week, which implies that this is the current average estimate of fan activity on Facebook. The above diagram will be useful in determining when to post to the page and increase its level of reach. It shows that the peak time fans check their Facebook newsfeed/ accounts is at 9 p.m. (where 1,485…
Contents Slide 2 2 Slide 3 3 Slide 4 4 Slide 5 5 Slide 6 6 Slide 7 7 Slide 8 8 Slide 9 9 Slide 10 10 Slide 11 11 Slide 12 12 References 13 Appendix A – VisitBritain Company Background 14 Appendix B 16 Slide 2 Chaffey and Ellis-Chadwick (2012) simply define online or digital advertising as achieving marketing objectives through applying digital technologies . The Internet Advertising Bureau reported that digital ad spend grew to £2.591 billion in the first half…
grabbing more of our time than any other blog or social media. Social networks and blogs are taking up more and more of Americans time online, now accounting for nearly a quarter of our time spent on the Internet, according Nielsen's social media report. Internet users in the U.S. spend more than twice as much time on social networks than they do in the second-most popular category: playing online games. Facebook is the top destination of all social networks and blogs. Nielsen reported that 140 million…
Competitors 5 3.2.1 Samsung 5 3.2.2 HTC 6 3.3 Key player of importance 6 3.4 Technology Trends 6 3.5 Demographic Trends 7 4. Section Two : Segmentation 8 4.1 Consumer Characteristics 8 4.2 Segmentation Framework 9 4.3 Segment Profiles 9 5. Conclusion 11 6. References 11 Executive Summary Apple’s iPhone is a leader in the global smartphone market with 231.2 million units sold in 2015 (Villapaz 2015). Although the number of mobile phone users continues…
IN 07 THIS ISSUE 08 THE YEAR IN CONTENT See what’s new in blogging and social media. HUBSPOT COMMUNITY Dive into the inbound movement with our customers and partners. 02 15 PRODUCT NEWS Meet HubSpot’s new Sales LETTER FROM THE EDITOR Platform and marketing tools. FROM THE EDITOR: BRIAN HALLIGAN 17 Eight years ago, HubSpot was started with one simple forward to for some time and none of it could have goal: make it easier to get going with inbound, so happened without our incredible customers…
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