Thinking Child Social Media Plan
The Insights
The following insights were acquired from the insights currently present on the facebook page. The mail points will be highlighted in order to develop the most effective timeline to engage the Thinking Child page fans and hopefully encourage more likes in the future.
Facebook Fans
There are currently just about fewer than 2,500 fans of the Thinking Child page. The insights currently show that:
93% of all fans are female:
33% = 25-34 (age)
31% = 35-44
18% = 18-24
8% = 45-54
5% are male:
2% = 25-34
1% = 35-44
1% = 18-24
The age ranges 13-17 consist of less than 1% in both genders. The same counts for the age range 45-54 in males.
Geographically, the majority of all fans live in the United Kingdom; however there are few that live in other countries i.e. 30 from America, 17 from India and so on. This may imply that the reach has widened internationally and has attracted foreign likers (unless it means the likers were/currently reside in the UK and have come into contact with Sue, first-hand).

Fan sign-in times (Facebook)
The following is a timeline during the day describing the hours which the Thinking Child page fans are online. It is the average estimate based on fan-presence each week. The following diagram is for the week starting Sunday, the 31st of August. It cannot be determined whether this is the estimate each week however the stats do not seem to change week to week, which implies that this is the current average estimate of fan activity on Facebook.

The above diagram will be useful in determining when to post to the page and increase its level of reach.
It shows that the peak time fans check their Facebook newsfeed/ accounts is at 9 p.m. (where 1,485 fans, on average, are online). The timeline shows consistent growth (where over a thousand of the page fans are present on facebook) between the hours of 5 p.m. until 9 p.m. however tit starts to decline at 10 p.m.
Rule of Thirds
One of the main principles in the use of social media planning is the rule of thirds. This principle suggests that in order to manage an effective social media account (in this case, for a business) it is useful to ensure that one third of all of your posts includes:
1/3 are Product posts: These posts are used to promote the business.
1/3 are Fluff posts: These are quirky and fun posts which could be stories but could also be based on personal interaction, used to interact with Facebook fans and build or express the company’s personal brand.
1/3 are Story posts: These are used to share stories or current trends in the sector that can be shared with like-minded businesses and people.
The Variables of the TC social media plan
The following table consists of the variables that will be used to develop the social media posts. Every post will combine 1 of each variable and thus combining one or more elements of the rule of thirds in order to obtain the most effective results. These variables have been derived from the findings and objectives of the developed context analysis:
Variable one describes the nature of the post, two is the target the post is aimed at and three is the means in which the target will be selected (optional)

Variable 1:

Variable 2:

Variable 3:

1- A product

1- Schools

1- Promote

2- Share a TC Video/ Blog Post or quote from one of these

2- Private tutors
2- General Post

3- Current Trend

3- Home schooling Parents
3- Specific School

4- Inform of Case Study

4- Parents

4- Geographic

5- Brain Teaser
5- Children (Key stages 1 &2)

5- A target’s Facebook page

6- Share a competitor’s work/product

6- Educational Retailers

7- Share a stakeholder’s work/product

7- Employment

Social Media Calendar
The following calendar is subject to change however it provides a clear layout of the use of the mentioned variables as well as suggests a specific post for each day of the week. The highlighted days of the week on the calendar correspond with the explanations