4. Identify ethical issues involved in marketing. 5. Understand customer relationship management. 6. Determine the elements of marketing research. 7. Determine the factors affecting the behavior of consumers and commercial / organizational buyers. 8. Understand the key elements of business marketing, including product, price, distribution, and promotion. 9. Identify the key factors in establishing price. 10. Describe logistics and marketing distribution channels. 11. Describe the major elements…
Words 1148 - Pages 5