role in the travel industry. Both customers and organizations can gain from advances in communication, reservations and guest services systems. Technology permits non-stop conversation and the guest experience, from booking to checkout (Tussyadiah & Wang, 2014). Mobile devices such as iPad, tablet computers, notebooks, and smartphones have adopted as ubiquitous tools in travel tourism (Dickinson, Ghali, Cherrett, Speed, Davies & Norgate, 2012). Tourists plan, purchase and enhance the travel experience…
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