specifically involving how often they travel (Infrequently, Frequently, etc.), the type of traveling that they are doing (Leisure, Business, etc.), their preferred method of travel (Convenience, High-End, etc.), and the distance that they are traveling (long haul, short haul, etc.). These segmentations are necessary, as it distinguishes customers who are traveling mainly for leisure and to enjoy the traveling experience from those who are all about convenience and speed in getting from one location…
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