position and perspective. As a plan, strategy is a consciously intended course of action or set of guidelines for dealing with a situation. As a ploy, it is concerned with manoeuvres or marketplace signals designed to outwit competitors. As a pattern, strategy is consistency in a firm’s behaviours over time, whether formally planned or not. As a position, strategy defines where a firm is located in the product-market domain, or relative to its environment. Finally, as a perspective, strategy is a…
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