Component Lifestyles
The practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle.
Today’s consumers want multifunctional products 2
The Role of Social Media in
Communication
Social networking has changed the game when it comes to opinion sharing. Now, consumers can reach many people at once with their views—and can respond to brands and events in real time.
MARKETING 301: PRINCIPLES OF MARKETING Instructor: Howard Marmorstein Kosar/Epstein Faculty Office Wing, Office: KE-504 Phone Office: 305.284.1776 E-mail: hmarmors@exchange.sba.miami.edu Section N: Tuesday and Thursday 8:00-9:15 SB 502 Section S: Tuesday and Thursday 3:30-4:45 SB 402 Office hours: Tuesday and Thursday 4:30-7:00pm, or by appointment. Please feel free to ask questions anytime. Email is the quickest way to contact me. REQUIRED MATERIAL The text for the course…
Marketing Principles FALL 2012 Marketing 345 – Section 004 Instructor: Phone: E-mail: Dr. Gwen Fontenot 337-482-6136 fontenotg@louisiana.edu Class Time & Location: MW 1:00 – 2:15 p.m. – MX 103A Office: Office Hours: Moody Hall 332 9:30 a.m. – 11:00 a.m. -- M, W 9:30 a.m. – 11:00 a.m. 2:30 p.m. – 3:00 p.m. -- M, W 9:00 a.m. – 11:00 a.m. – T, R Students are advised to email the instructor to schedule appointments for meetings (even for meetings during office hours) to ensure that the instructor…
Study Assignment “The state of marketing in <YOUR TOPIC>.” The purpose of the case study group presentations is to bring in practical marketing issues into class. The educational objective of this assignment is for the group and students in the class to grasp of most recent marketing efforts in addition to what may happen in the future related to marketing of a particular subject. Each group will be in-charge of presenting information and leading in a class discussion of issues related to…
CBAD 630 Service Marketing Management Coastal Carolina University Spring I 2013 Professor: Dr. Carol Megehee Office Phone: (843) 349-2709 E-Mail: cmegehee@coastal.edu Class Hours: Wednesday 6:00-8:45 pm Wall 308 Office: 230E Wall College of Business (MW 2-5) Texts: Syllabus, Handouts, Links on Blackboard and/or Email Attachments Course Description: Analysis of marketing problems of business firms and other types of organizations through readings and case studies. Attention…
Term: Winter2015 Marketing Strategy CONTACT INFORMATION Asad Aman –RB 1036 aaman@lakeheadu.ca Office Hours: Available for one hour after each class. To arrange an appointment other than these hours, please see me after class or send me an email. COURSE OBJECTIVE To understand and apply strategic marketing concepts through analyzing real world cases. LEARNING OUTCOMES Students will be able to develop their: Problem solving, analytical and decision making skills within the marketing context. Ability…
MKTG 2800: INTRODUCTION OF MARKETING BIZ NEWS ASSIGNMENT (50 points): Objective: Current marketing “biz” news is interesting and provocative because it involves all of us as consumers and it is occurring all around us. The objective of this assignment is to share recent marketing news with the class so we can learn from each other in an interactive manner and get a deeper knowledge of relevant news that ties to the class content. Directions: With a small team, select a recent new article…
Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is…
(HND) in Business Unit Number and Title: Unit 19: Marketing Planning Unit Level: QCF Level 5 (Y/601/1259) Module Tutor: Email: Date Set: 07th April 2014 ______________________________________________________________________________________________________________ Module Specification Aim The aim of this unit is to provide learners with the understanding and skills to develop marketing plans that meet marketing objectives, and meet the needs of the target market…
Georgia Piedmont Technical College Principles of Marketing COURSE : MKTG 1100 CRN : 20352 SEMESTER : Fall 2014 OUTLINE, SYLLABUS, & ORIENTATION INFORMATION FACULTY INFO Dr. Cassandra Crute Clarkston Campus Phone: (912) 231-7428 Hours: Advisement: By appointment over email Email: ANGEL email communication Division Chair: Susan Wright, Office 201, Clarkston Campus Phone: 404-297-9522 x1129 Chair Email: wrights@gptc.edu Please note: only call my number in case of an emergency…
