highest and best quality products. Apple are really high end products that everyone wants, which therefore means these types of customers want the best. On the other hand, they can be loyal customers who stick to the brand Apple, and buy all their technology from there, EG, laptops, computers, iPods and phones. How this group out customers is targeted? Advertisement- on TV, or on the internet Product placement- when you see celebrities holding an IPhone that will make others want one/on TV hearing…
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