| CONSUMER BEHAVIOUR BUS273C | OUR EVERYDAY IDOL |

Contents Page 1. Executive Summary

2. Introduction

3. Theories that Apply to the Way Viewers Form their Perception

i. Selective Perception ii. Consumer Learning iii. Classical Conditioning

4. Impact of Reality Programs on Various Industries

i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry

5. Involvement Level and Interactivity that affect Viewers Perception

v. High Involvement Level vi. Low Involvement Level

6. Conclusion

7. Appendices

8. Reference List

1. Executive Summary

This report discusses about
Four elements have to be present in the process of consumer learning and they are motivation, cues, response and reinforcement.

In The Biggest Loser, contestants are battling out every week through strenuous exercises and healthy dieting in order to maximize their weight lost (Venuto, N.D.). It has proven that weight loss could be attained over a short period of time without the having surgery (Venuto, N.D.). Viewers who are obese might use this TV program as a motivation to start losing weight as it has been proven to be effective on air. Viewers can learn from these contestants and following their exercise routine as much as possible in order to achieve the same results as these contestants.

iii. Classical Conditioning

Classical conditioning is the act of learning through repeated actions or associations between stimuli (Schiffman& Leon G 2014). Three concepts namely repetition, stimulus generalization and stimulus discrimination relate to classical conditioning (Schiffman& Leon G 2014). These three concepts are important marketing applications of classical conditioning that lead to the understanding of consumer behavior (Schiffman& Leon G 2014).
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In The Apprentice, Donald Trump eliminates contestants. Contestants are eliminated by harsh methods that portrayed dismissal from a company. When a contestant is dismissed, they are fired and forced to leave immediately. During every