service. Since Uber only provides it service to the driver and rider, who uses their web application, their business model depends entirely on drivers with their own vehicle and no substitute for individual drivers as Uber does not own vehicle. Further, anyone with a car and driving license has options to either Uber or other competitor services. Consequently, the suppliers have the power to negotiate a higher price at Uber’s expense. Further, the drivers will not need to pay any switching cost, as they…
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