[uber] – HOW A TECHNOLOGY FIRM IS changing the traditional transportation model | | By Mark Boeckel, Brent Sprunger, Kevin Smith, and Emily WorkMarch 6th, 2012 |
Executive Summary Uber is an App-Powered on-demand car service provider for smart phones. Notwithstanding its very unique name, investors have begun to take note of Uber during the past year as it has stolen market share from traditional transportation companies. We will analyze the value proposition of its technology and examine the differentiation Uber creates to stay ahead of both potential competition and the various cab laws and regulations across the United States and Europe. Based upon this analysis, we will provide detail to investors about Customers who travel short distances are subject to the firm’s $15 minimum fare as well. The pricing structure is about twice the price of cabs in the city but Uber does not charge extra for additional occupants and the pricing structure is still reasonable enough to achieve scale among traditional cab customers. The pricing structure also leads to an all electronic payment process. The tip is already included in the final fare and all the customer has to do is keep their credit card information updated with the Uber. This is very convenient for business accounts, which is preferred when entertaining customers. The final and most controversial pricing structure is Uber’s use of dynamic pricing for high volume days such as New Year’s or Halloween and also during inclement weather conditions. Uber notifies customers of the increased pricing structure when ordering a car in an effort to reduce demand, but because fares are computed after the service is complete, this pricing structure has become very controversial. Technology Technology can be divided into two components, the app technology for consumers and the demand calculation technology at the firm. The app technology is available for iPhone/Android devices and uses GPS from the requested pickup destination to display a map of all available Uber cars in the area. Uber calculates the nearest driver and
years people have relied on public transportation and taxis; however, Uber has managed to change the world of transportation with some help of technology. This business has made requesting transportation more convenient, affordable, safe and quick. This is the business that has managed to connect drivers and customers though and application, the application ensures that customer and the driver are within the terms and conditions of Uber. This business has grown immensely in many countries including the…
Headquartered in San Francisco, California – Uber is an American international service based company. It develops, markets and operates the mobile-app-based transportation network. The Uber app allows consumers to submit a trip request, which is routed to crowd-sourced taxi drivers. Founded in 2009, it raised $49 million by 2011, expanded internationally in 2012 and reached $2.8 billion in total funding by 2015. At first, we introduce the development of Uber including its Funding, International Expansion…
and diversity BUS-415 Janet Wyse May 2015 As a global company, Uber should reflect the diversity and inclusion that thrives inside and outside our walls. That’s why we so strongly embrace the unique ideas and philosophies of our employees who live and work in more than 200 cities worldwide. Uber connects riders to drivers to make cities more accessible and bring people closer. Understanding their cultural backgrounds helps Uber to better serve its customers’ needs which in turn improves our economic…
and Diversity BUS-415 Janet Wyse May 2015 As a global company, Uber should reflect the diversity and inclusion that thrives inside and outside our walls. That’s why we so strongly embrace the unique ideas and philosophies of our employees who live and work in more than 200 cities worldwide. Uber connects riders to drivers to make cities more accessible and bring people closer. Understanding their cultural backgrounds helps Uber to better serve its customers’ needs which in turn improves our economic…
Huy Nhat Tran Tuesday 26th March 2015 STR4501- Strategy in Action Prof. Duane Lefevre. Scenario Planning Assignment: Uber Uber is one of the most valuable private tech company in the world and it’s planning to expand internationally. In January 2015, the company raise $1.6 billion in convertible debt from Goldman Sachs Group Inc.’s. Uber has raised since its 2010 launch to more than $4 billion and valuing the company at more than $41 billion. But the company isn’t living the perfect dream. There…
numbers of similar competitive product brands’ marketers in your industry, their size and market capitalizations. We as a marketer might not have direct influence on them, but it’s important that we monitor the activities, and then design effective strategies using your controllable variables. (2) Social and cultural forces: the social and cultural forces refers to the structure and dynamics of individuals and groups and their behaviors, believes, thought patterns and lifestyles, friendship etc. Many…
out all risk. The goal instead is to find an appropriate balance - one that generates some profit, but still allows you to sleep at night. Among the 6 pitch plans announced in the lecture session two of them really got my attention. First is the Uber for women facility and then the app for verifying how safe the community is for residential purposes. Many of the women don’t feel safe when they take a cab to commute. A facility like providing women drivers for ladies is something that will be very…
Assignment Global Management HULT International Business School International Business Abbey Road The Core Principles of Marketing, the Marketing Mix, Branding and Segmentation: Improving a Business’s Performance Frederic Jung Student ID: Supervisor: Prof. David James Date of Submission: 4th November 2013 Word Count: Table of Contends 1. GLOBAL MANAGEMENT: THREE KEY TAKE AWAYS...............................................2 2. LITERATURE REVIEW.................…
driving service APP called “aidaijia” on mobile phones explore the potential market. People who have drunken and need driving service could use the APP finding the nearest driver through GPS locating. The model is similar to the taxi requiring APP - Uber. This driving service application is created by the innovation team comprised by employees with diverse professional backgrounds. Also, the interesting fact is that the backbones of this team are millennial. Computer science, telecommunication, recruitment…
