Due to Indian FDI rule, Amazon work as marketplace to connect the buyers with 3rd party sellers via its platform. It launched several initiatives like Easy Ship to provide logistics to sellers. There is Seller Flex under which Amazon helps the sellers to bring their warehouse standard to the acceptable level of Amazon. It also conducts umpteen seller awareness & training programmes.

With respect to the 3 key things i.e. Low Cost, Fast delivery & Stock selection. Amazon worked backward to achieve the Indian specific things suited for the customers. It did not force the default Amazon Model directly on India chapter.

Marketing Process
– Preliminary screening
– Estimating market potential by product type
– Estimating sales potential for company’s
It has a better delivery channels and demand segment from India’s interior regions where the Flipkart, Snapdeal, Shopclues etc are reluctant to deliver. If Amazon is able to capture Indian rural market segment then capturing the cities & towns won’t be that tough for it.
Indian Online stores are not very good at delivery in the Indian rural segment. So, strategies being adapted by Amazon & Indian Online stores are just opposite. In the coming time only market shall decide who shall remain or perish.
Amazon has threats from the other upcoming online stores like Alibaba in India. The Indian Unicorn i.e. Flipkart & Snapdeal is about to get merged. The Indian Online stores are getting additional funds from the investors. In coming future it seems like there shall be a triad between Amazon, Alibaba and Indian Stores after
Alibaba plans to set up a data centre in India. Cloud computing is one of its most important vertical, as it plan to expand its revenue beyond e-commerce too.
To Counter Amazon Pay, Alibaba’s Ant Financial that runs Alipay online payment platform is an investor in Paytm’s One97 Communications Limited.
Alibaba’s has investment in Flipkart & Tata’s own e-commerce venture called TataCLiQ.
Experts say that Alibaba has acquiring interests in Indian e-commerce majors that directly compete with Amazon in India. Some experts also say that Alibaba may look at driving consolidation in Indian e-commerce market.
SoftBank is Alibaba’s biggest shareholder and it also owns big stake in Snapdeal. Alibaba is related to Jasper Infotech Private Limited, which runs Snapdeal.
Alibaba’s interest in Snapdeal, Paytm & Flipkart could be the driver of some kind of an Merger / Alliance between these firms.
Alibaba’s entry in India could make life difficult for existing domestic players which is already facing difficulties in raising fresh funds etc. But its main target would be to defeat Amazon which has significantly strengthened its chest in