Business strategy for Facebook Table of Contents Executive Summary 3 Introduction 5 External analysis (Industry analysis) and internal analysis 5 Strengths of company 5 Weaknesses of Company 6 Opportunities of company 7 Threats of Company 7 Problem Statement 8 Criteria for evaluating Strategic alternatives 9 Three strategic alternatives and evaluation 10 Expand the global user community 10 Build engaging mobile practices. 11 Advance ad products for college age students and advertiser 11 Recommended alternative and execution 12 Execution of alternative strategy 12 Porter's 5 forces analysis of Facebook 13 Bargaining power of consumers 13 Bargaining power of suppliers 14 Threat (Melissa, 2010) * Some time people face boredom using the same applications of Facebook. * Social networking sites are trying to get hold of Facebook. Problem Statement On May 17, underwriters bought 422 million s shares of Facebook at the rate of $38 per share. In doing so, the Facebook generated $16 billion dollars in an IPO that challenge the recent records. Yet Facebook has raised capital freshly, the Facebook’s recent woes have continued to overshadow its fresh established situation. Now different questions have continued to flow just how precisely Facebook plans to grow its big business. Yet in many ways, Facebook has previously designed its business strategy clearly. In its Form S-1 filing, Facebook delivers a broad impression of just accurately how it design to build out its operation into an money-making business:
Criteria for evaluating Strategic alternatives Criteria for evaluation of strategic alternatives are given below: * Technical effectiveness * Environmental acceptability and benefits * Impact on people: * Sustainability * Economic indicator * Risk The relative importance of each criteria is shown in the following figure : Assessment criteria weighting Three strategic alternatives and evaluation Following are some strategic alternatives and their evaluation is given below: Expand the global user
attributed to its business strategy and ability to market itself online. The method of doing business is rather integrative such that it reduces the costs usually incurred in operations. This report explains the iTunes advertisement strategy and…
The strategy for a marketing campaign that would enhance awareness of beams web-store. There are 5 internet marketing steps in which beams can enhance awareness to their web-store through a marketing campaign. Firstly beams would have to define their target market. In this case beams target market is retailers and also working with brands, therefore beams would have to come up with a marketing campaign which would reach worldwide retailers. Websites that we have looked at which can promote beams…
Internet Technology, Marketing, and Security Duwan Dickerson Strayer University Contemporary Business BUS 508 Penny Wilkins, Ph.D. December 1, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Social media first began as a way for people to communicate with one another about a various topics. Millions of people around the world use the Internet every day. The web has changed the way in which we…
development of Facebook and why has it become more successful than twitter? Facebook was launched in 2004 by a group of Harvard students but mainly by Harvard dropout Mark Zuckenberg. The concept was targeted to only those who attended Harvard, which created a huge intrigue from other universities concerning Facebook. Through time Facebook started to expand to nearby universities until a point that almost every American university was part of the Facebook niche. At this point, the market strategy of Facebook…
E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Online Product Viability The Book Rack is one of the largest groups of independently owned book stores in the United States. Each of the stores is connected by a common thread while maintaining sparks of individuality in each of their different locations. The Book Rack located in Oak Harbor, Washington, also known as The Book & Comic Rack, is one of these individually…
customers of a product or service in a business. It involves connecting and interacting with strangers who in turn becomes interested in a product or a service a business offers. Facebook has applications that can let members interact with each other and it also provides a great way for people to communicate with each other. It is now the hottest social networking website today. It has over 62 million active members and is still continuing to grow to this day. With Facebook, people are able to build networks…
and you’ll win loyalty.” Social media is a great venue for consumers because of the integrated communication features and potential ecommerce features. But even Facebook is missing the mark a bit. Twitter and LinkedIn don’t even have ecommerce options.That needs to change. I’m a big fan of any way we can use social media to build business, sell product and support our economy. Making purchasing easier and more fun is one way of doing it, and is the reason I see the mashup of ecommerce and social media…
Assignment 4: Internet Technology, Marketing, and Security BUS 508 Name August 24, 2012 Dr. Professor Assignment 4: Internet Technology, Marketing, and Security Marketing plays a large, pertinent key in the success of a product, and/or business. Excellent marketing creates brand awareness and a call to action for the target market. Even Not-for-profit organizations such as the Red Cross and the Boys & Girls Clubs of America use marketing to create awareness (Boone & Kurtz, 2012). Marketing…
a friend, or we’ll do it for you: Facebook Advertising Strategies and the Conflict With User’s Rights of Publicity INTRODUCTION Currently, there is one name that stands as a beacon of success in the businesses world: Facebook. Facebook is a company that has become a global icon. On the verge of a highly anticipated initial public offering (IPO)[1], Facebook has become the standard of success for web based business dominance. One method Facebook has used to stay on top is by implementing…
marketing can play in a business’s marketing strategy and hence should organisations employ such a strategy for a competitive advantage over other competing firms? According to Douglas Idugboe building a social media marketing strategy is one of the basic building blocks to leveraging social media for your business.(6) There is an ever-growing interaction between networks and business’s and increasing participation of users on global social net-working sites, Facebook statistics show that at the end of June…
