Strategic Plan, Part I: Conceptualizing a Business

A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009, p37). The vision of Soothing body is to be the best relaxation store in North America by having the best products at the cheapest prices, while having customer service so good that you feel like our store is like a second home. The future vision for Soothing Body is to have employees that are proud to work at Soothing Body and to do this Soothing Body is going to give back, in a big way, to the community. If

Soothing body can do all of the above, they will be the embodiment of a company with principle and values.

“Values are standards which we strive to achieve. Values are practical habits that enable us as individuals to live, be successful and achieve happiness” (Pearce & Robinson, 2009, p45). One can think of values as the standards that companies set and strive to achieve. Soothing Body’s values will help the company to achieve what is stated in the mission and vision statement which was, “Soothing Body is in business to serve many different cultures and ethnicities with the goal to achieve relaxation in every home”. Guiding Principles: Culture, Social Responsibility, and Ethics

Soothing Body will have a value-orientated culture that will place direct emphasis on the many different cultures of its potential customers, incorporating the cultural experiences and needs into the store. The store will have a multi-ethnic style and feel that will offer the customers a wide range of aromatherapies and relaxation candles that represent and embrace the different ethnicities of the world. For instance, the company will offer a wide range of scents and spices that are widely used in India to relieve stress and promote a healthy balance. Soothing Body will also place their values of integrity and honesty above everything else when dealing with their customers. Soothing Body must at all times remain socially responsible while fulfilling customers’ needs. Part of being socially responsible is continuing to contribute to society in a way that will continue to sustain it. Soothing Body must ensure that they are at all times socially and environmentally responsible. One way that Soothing Body can demonstrate that they are a socially responsible company is to treat customer, employees, and investors fairly and honestly at all times. Soothing Body will implement and initiate programs to assist the community based upon society’s needs. By providing society with programs that give back, Soothing Body will create a unique partnership with the community which will demonstrate an expression of the company’s values and respect for others. Organization Strategic Direction

Strategic direction can be defined as the plans made or the actions taken by the company in an attempt to assist the company to fulfill its intended mission, purpose and vision. When a company defines its vision, goals, beliefs, values and mission it gives the company a direction to move and grow. This direction will allow everyone including the employees and owner to know what is expected from the company and how to achieve those goals. When Soothing Body defined its mission and vision statements, the company was ultimately building an action plan that will stick to its values on the quest to achieve the goals and visions of the