Visually driven Features tech, but makes it a character No words, just tagline at end Knows story without having to tell you Not too much, but have enough and people are able to follow story Do you need tent, what kind? What should they wear? Class video: Gatorade Who is that guy, where is he going Gatorade was there with athletes Lot of rules, official Olympic sponsor Tell you interesting story, at end get big picture (Nike, plays smart not sponsor but alludes to the Olympics so people…
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