INTRODUCTION 3 COMPANY ANALYSIS (external + internal + SWOT) 4 INTERNAL & EXTERNAL ANALYSIS 4 HISTORY OF THE COMPANY 4 HEMA’S STRUCTURE 4 VISION OF THE COMPANY 4 MISSION STATEMENT 5 TARGET GROUP 5 HEMA’S STRATEGY & POSITIONING 6 FINANCIAL POSITION & COMPETITION 7 PRODUCT-MARKET COMBINATION 8 MARKETING MIX 8 TRENDS IN RETAIL 9 SWOT ANALYSIS 10 STRENGHTHS: 10 OPPORTUNITIES: 11 THREATS: 12 MARKET RESEARCH 13 THE 7C’S OF EFFECTIVE WEBSITE DESIGN 13 QUALITATIVE RESEARCH 15 SALES PROPOSAL 17 Executive Summary 17 Our understanding 17 YOUR COMPANY 17 YOUR NEEDS 17 DESCISION CRITERIA 18 Our Solution 19 FOOD SECTION CLEANLINESS IMPROVEMENT 19 PRODUCT For example, they recently made a contest for students that were studying any form of design, inviting them to create a new HEMA product with their own fresh ideas.
In this digital age, all companies must be aware that if they truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, Internet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the information necessary on current promotions and activities.
HEMA’S STRATEGY & POSITIONING As said above, HEMA’s aim is to make people’s life a little more convenient, independently of where they live. That is why the company is planning on expanding across Europe and probably also further. HEMA’s executives believe that the formula they offer is a good product and could go global.
The company’s strategy is to captivate new trends and adapt to customers. To be so successful it is essential to have motivated and dedicated staff. To achieve it the relationship of trust and commitment must be created. That is why all decisions, which are being made, are based on belief that all employees are entitled to respect for dignity, individuality and diversity.
