Social Psychology Homework Chapter 9 1. Give two reasons for why we prefer company than being alone. Need for affiliation is a desire to establish social contact with others. Affiliating can satisfy us, as others provide energy, attention, stimulation, information and emotional support. People need other people- to celebrate with, share news with, commiserate with, talk to, learn from and not feel lonely. Another condition that strongly arouses our need for affiliation is stress (only when…
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