Wesley Noblin
Business and Society – BUS 475
July 29, 2012

Describe your company and analyze the various primary and secondary stakeholder groups, their roles, and relationships.

The primary stakeholders of this organization will include those who are associated with the company and those who are influential to our decision making. These primary stakeholders are the staff or employees, our suppliers and our customers. Their involvement helps shapes our company’s performance. Employees are found to be stakeholders because of the benefits they receive by being employees. If the company succeeds, then an employee may see a raise, incentives, and promotions. The hourly pay, insurance and 401K are all benefits at stake if the company folds. (Saeed, 2006) Suppliers are stakeholders because they are those who supplies are products and services needed. Of course, if the company folds then the suppliers looses out on our contract and therefore looses a huge expense. Our customer’s are our number one focus. They are the reason why we would have a business. Customer are primary stakeholders because whatever they purchase are at stake. They go home expecting that the product will be of value as advertised. If so, then they reap the benefit and if not, then they lose the money they purchased with. This will also impose a negative effect on the company. Secondary stakeholders would be those who help support the business in a different form. They work, are not seen and they don’t expect anything in return. Besides government agencies, charitable groups often help in providing my company with clothing, toys and furniture behind the scene. Traditionally, they are active in providing services so that we are able to target low-income households and supplying a great opportunity for them to purchase clothing for their children. Another secondary stakeholder that’s dear to my company is the Workforce Investment Boards (WIBs). They develop and provide policy analysis to determine how state government can best serve the employment and training needs of employers, employees, and the future workforce. (Who Are Stakeholders, 2012)

And lastly, the media, who communicates create advertisement to our