Abstract
Recently, corporate social responsibility has been a heated topic in many perspectives. Some believe that taking corporate social responsibility into account is beneficial to a company’s financial performance sustainably instead of traditional short-term benefit approaches. Moreover, more and more people claim that it is crucial to develop the sense of social responsibility. In this essay, I will explain how corporate social responsibility increase the financial performance by analyzing the importance of identity and corporate governance.

Introduction
In these decades, along with the increasing pressure of living, people’s pursuit of recreation is developing as well. The industries like tobacco, gambling, alcohol keep rising these years. Even though these companies make great profit, they are defined as evil industries by public because their products bring their consumers much more negative influence than positive one. Working there for some people is struggling as it debates their ethics. In the article “Thank you for working here”, the writer states that employees of these companies often feel awkward about their job. There is no doubt that employees are very essential for a company. The employers should make their effort to make their workers feel comfortable to work in the company in both physically and mentally way whereas to maximize the company’s interests. It is important to realize the identity and values of an individual or a group of employees in order to promote an entity’s performance. However, the willing to work is crucial for a worker in his or her performance. Corporations should take stakeholders’ interests into account but their own financial interests for a sustainability purpose. In this paper, by taking a example of working in morally questionable industries, first, the significance of identification of workers and corporation’s identity will be analyzed. Then what effective corporate governance should be will be introduced.

Cognizance of identity and values
It is important for both employers and employees to know who they are and what their interests are. Why is it important? First of all, what identity is should be explained. According to Jenkins (2008), identity is basically the human capacity to know who is who and also what is what. It is a process to know who we are, who others are and others knowing who we are, us knowing who they think we are, and so on (Jenkins 2008, p5). It is suggested that the discursive approach to the study of identity highlights the constructive elements of language use by comprehending identity as a continuous casting and recasting of ‘selves’ through attendance and mobilization of different discourses (Humphreys & Brown 2002). Although there is no direct connection between identity and human’s behavior, the identification in some extent have an impact on one’s behavior. How we identify a person may decide how we treat him. Also, it is found that how people identify themselves and others often has a bearing on how they define their interests. The way they define their interests may lead them to identify themselves and other people in some particular way. As the pursuit of interests varies among different people, the identification of the same person may be diversified (Jenkins, 2008, p5). In “Thank you for working here”, workers work in an industry that some people believe is morally reprehensible often have to face the questions like “ how can you work in a tobacco factory? Don’t you know tobacco is harmful for people?” (Connors, 2011). In those people’s minds, the workers are doing a wrong thing because they choose to believe that working in those industries is immoral as their interests. However, in that paper, it is said that the employers of those industries treat their staffs very well actually. Staffs can gain a higher income than other industries and they feel that they are consulted and kept in touch with the big picture. They actually like