ventures. For example, Kraft Foods acquired Cadbury in a strategic move to increase its market base. A company identifies what it needs and does not have, but another company has. The company then looks for universal benefits to both companies in the acquisition process. In such a transaction, there are reasons that made Kraft do it and Cadbury to accept the offer. Both companies saw the benefits that would be good for them if achieved. By doing this, the company was involved in managing multiple corporate…
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