One of the key aspects to writing an essay is creating a title that compels the audience to read on. Although a title is generally only a few words in length - constructing an effective title can be a daunting task. There are three main rules to making an effectual title: it must first grab the reader's attention, but at the same time reflect on the content of the essay or piece of writing, and incorporate an air of mystery.
1. It must grab the attention: if there is one place where the first impressions counts that place is the post title or headline. The title of your articles must immediately communicate why the reader should go on and read the rest of the content. Copywriters say that if you spent one hour writing the article you should spend just as much thinking about the headline. If you are looking for inspiration check out “10 Sure-Fire Headline Formulas That Work“.
2. It must reflect what is in the content: it certainly would grab the reader’s attention if your post had a headline like “The Ultimate Guide to Generating Website Traffic”, even if the post itself was just a couple of tips to generate traffic. The problem with this title is that it does not reflect the content, more specifically it overhypes the post. While you want your headlines to be as catchy as possible you also want to make sure that the reader will get what the title promises, else it will harm your credibility.
3. It must be search engine friendly: always write the headlines for