Table of Contents
Table of Contents .......................................................................................................................................... 1
Introduction .................................................................................................................................................. 3
1.

Business Model ..................................................................................................................................... 4

2.

Business Process ................................................................................................................................... 6

2.1.

Online Order ..................................................................................................................................... 6

2.2.

Online Reservation .......................................................................................................................... 12

3.

Marketing and Sales............................................................................................................................ 17

3.1.

Marketing Strategy ......................................................................................................................... 17

3.1.1.

Marketing Segmentation and Target Audience .......................................................................... 17

3.1.2.

Digital Online Marketing ............................................................................................................. 17

3.1.2.1.

E-Mail Marketing..................................................................................................................... 17

3.1.2.2.

Social Networking Website and Viral ...................................................................................... 17

3.1.2.3.

Search Engine Optimization Technique .................................................................................. 18

3.1.2.4.

Online Advertising ................................................................................................................... 18

3.1.2.5.

Educational Institutes ............................................................................................................. 20

3.1.3.

Other tools for marketing ........................................................................................................... 20

3.1.3.1.

SMS Marketing ........................................................................................................................ 20

3.1.3.2.

Brochure Distribution.............................................................................................................. 20

3.2.

Sales Strategy .................................................................................................................................. 21

3.2.1.

Sales Objectives .......................................................................................................................... 21

3.2.2.

Sales Process ............................................................................................................................... 21

4.

Customer Relationship Management Model (CRM)........................................................................... 23

4.1

Identify, Differentiate and Interact Strategy .................................................................................. 23

4.1.1

Identify Strategy.......................................................................................................................... 23

4.1.2

Differentiate Strategy ................................................................................................................. 23

4.1.3

Interact - WEB 2.0 Concept ......................................................................................................... 23

4.1.3.1

Customer Service and