Seminar für Allgemeine BWL, Marketing und Marktforschung Prof. Dr. Marc Fischer Worksheet No. 1 – Solution Outline (Design of Market Research Projects, sampling fundamentals and sampling procedures) 1.) Since Blu-ray players have only recently been introduced in the German market, only few experiences on the purchase and usage behavior of consumers exist. The company SimSing wants to determine whether it is worthwhile for the company to enter the market for Blu-ray players. Therefore, it…
Words 1804 - Pages 8