Suggestions for preparing for MKTG 300 Spring 2014 Midterm Exam (February 20, 2014) Chapters 1, 2, 3, 5, 8 Below are some things to focus on. The bulk of the questions will relate to these topics. You should be familiar with the meaning and purpose of all of the key terms at the end of each chapter. Beyond knowing what the terms mean, be prepared to talk about how they play a role in marketing. Some sample questions/requests: What are “points of difference” and what is the purpose of having…
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