Strategic plan development is different for each organisation and factors such as leadership style, vision, company size, company values, growth expectations, competencies and available capital all have a major influence in the approach taken. The purpose of this essay is to explore a number of these influences and discuss the impact these influences would have on both a small organisation, whose primary focus is to serve a local market, and a large organisation, whose market extends globally. The influences…
Words 2620 - Pages 11