Customers differentiate firms by their products. Marketers have traditionally used "The 4 Ps" (product, price, position and promotion) to set the products of their firm apart from those of the competitor in the market place. Employees now differentiate their jobs by HR branding .The 4 Ps of HR are People, Pay, Position and Prospects. As the functions of HR started spreading across the organization, the services rendered by the HR department to the employees can be treated as the same thing as selling services to the external customer. Hence, the HR department should care about its brand identity.
For a company to be successful, it has to attract, motivate and retain the best and brightest, making it competitive in the race. As organizations believes in achieving organizational excellence through Human Resources and follows "People First" approach to leverage the potential of its 23,500 employees to fulfill its business plans. Human Resources Function has formulated an integrated HR strategy which rests on four building blocks of HR viz. Competence building, Commitment building, Culture building and Systems building. All HR initiatives are undertaken within this broad framework to actualize the HR Vision of "enabling the employees to be a family of committed world class professionals making A POWER GENERATION COMPANY IN RAJASTHAN. a learning If target audiences are not aware of the brand, if their internal and external customers don't notice your effort in the cacophony of messages they receive each day, then we will never have a chance to be relevant. And if they become aware of you, if we capture their attention and fail to deliver relevance, then they will learn to ignore us.
Reasons for HR Branding: In today's knowledge driven economy, HR plays a strategic role in bringing in the right kind of people into the organization. In a sense, HR is the first face of an organization for a new prospective employee. Market research has revealed that strong brands contribute to strong competitive presence. In this way, the HR in its new avatar, the importance of branding HR follows quite as a corollary. The challenge faced while structuring the brand is to establish new deliverables to sustain strong partnerships with both internal and external customers. The ability to see the big picture and to deploy the resources to address to this big picture will be more important than ever, based on the interactions of HR department with both internal and external
The Make in India initiative is based on four pillars, which have been identified to give boost to entrepreneurship in India, not only in manufacturing sector but also other sector. India is a country rich in natural resources. Labour is aplenty and skilled labour is easily available given the high rates of unemployment among the educated class of the country. With Asia developing as the outsourcing hub of the world, India is soon becoming the preferred manufacturing destination of most investors…
Training report ON best hr practices in automobile indusTry Submitted to Maharshi Dayanand University, Rohtak In partial fulfillment of the requirements For the award of the degree of master of Business Administration (industry integrated) Submitted By HEENA AGGARWAL Registration No.: 1130270015 Roll No.: 1190210742 Delhi institute of higher education July 2012 Certificate This is to certify that A student of Maharshi Dayanand University, Rohtak has prepared her Training…
environment and subsequently achieve their objectives, organisations require human resources (HR) and capabilities that are exceptional and create value in an inimitable way (Barney & Clark, 2007; Pfeffer, 1994). Boxall and Purcell (2003) reinforced that the unique talents among employees provide a critical ingredient in developing an organisation’s competitive position. But how employees are managed as vital HR to provide a competitive edge from an organisation’s perspective requires an understanding…
Leadership Challenges Faced by Corporates in Emerging Economies - by R. Suresh, CEO, Stanton Chase International, India office In highly developed economies such as US, Europe, Japan and the likes, corporate performance, performances of individual business units are systematically assessed. CEOs and the direct reportees to CEO are accordingly rated, groomed & deployed. Invariably the succession is planned resulting in either timely initiation of lateral hiring process or internal grooming process…
The HR roles in compliance to the code of conduct for MNE would be regular cost- benefit analysis and even performance review system for employee. Some other roles would be trying to improve condition of workplace, introducing safety measure to do various difficult tasks. MNE could also provide education and food to the labors. This…
en caps are readily definable, there is always a doubt about en's intentions. Therefore, it is sometimes argued that threat assessment should conc more on caps than intentions, because what the en can do, it will do. 4. Our traditional adversary, India, is the seventh largest and sec most populous country, with one of the largest armed forces in the world. She has assumed the status of a regional power; is aspiring to become a global power and is trying hard to secure a perm seat in the UNSC. In…
control nearly 80% of the Indian tyre industry. The truck and bus segments contribute almost 75% to its rupee value turnover. With India emerging as a global automotive hub, domestic tyre companies are expanding their operations and global tyre majors are increasing their presence in the Indian tyre market. The new technological frontiers of the tyre industry in India are radialisation in the truck and bus segments and a shift to high-performance tubeless passenger car radials. Market Segmentation…
1.0 Executive Summary In 2000, Monster.com is already a successful career-building business. They are at the top of the online job-recruitment industry. Now that they have created a successful company, they need to be able to sustain their success. CEO Jeff Taylor is interested in what the next 5 years will look like for Monster.com. He wants the company to continue to grow and innovate. Just because the company is #1 today, doesn’t mean they will be able to sustain that status. In order for…
advancements, outsourcing HR, policies, and workplace diversity all play an important part in the success Kraft has seen in recent years. Cultural Factors The leadership of Kraft understands the link between culture, innovative thinking and fresh ideas. Therefore, Kraft will continue to thrive in the food industry. Required Improvement As the CEO, the following areas should be addressed: The use of social media as an advertising platform Expansion into developing markets like China, India, and Brazil Offering…
optical scanner in the United States and across the globe. Tex Mark inherited a production facility in San Antonio. And also had international facility in three countries: Mexico, Scotland and India. Then moved product development, sales and distribution to other countries. Such as Australia, Brazil France, India Israel and Hong Kong. The company takes employees: expatriates, and places them within those countries to run their engineering operations abroad. Tex Mark also has developed a training program…