the operations and strategy of the firm – two main strategies: o Cost leader – high ATO, low PM (eco of scale/learning, low R&D, cost controls, efficiency) o Differentiator – low ATO, high PM (high R&D & firm seeks to be unique) • Key success and risks of strategy? • Does the firm have appropriate resources, structure and commitment? • Is the competitive advantage sustainable – any potential changes to industry? • What is the effect of the diversification, horizontal and vertical integration?…
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