BUSINESS STRATEGY
Apple Case Study
MQP-Business[Group 1]
Chinedu Madubuike (Murphy)
Siyan Zhu (Laceiz)
Yucheng Li (Levy)
Hongrui Xu( Carey)

CONTENT

LO1. 4
INTRODUCTION 4
HISTORY 4
MISSION AND VISION 5
DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS 6
APPLE CURRENT STRATEGY 7
LONG/ MEDIUM TERMS GOALS 8
PRODUCT LIFE CYCLEProduct Life Cycle 9
LO2. 10
PESTEL ANALYSIS 10
SWOT ANALYSIS 17
ANSOFF MATRIX ANALYSIS 21
ANAYLIZING APPLE INC WITH PORTER'S FIVE FORCE 24
BOSTON MATRIX 33
LO3. 38
STAKEHOLDER NEEDS 38
STRATEGY OPTIONS THAT APPLE COULD CONSIDER 41
LO4. 47
COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION 47
EVALUATE RESOURCE REQUIREMENT TO IMPLEMENT A NEW STRATEGY FOR A GIVEN ORGANIZATION. 51
DISCUSS TARGETS AND TIMECALES FOR ACHIEVEMENT IN A GIVEN ORGANIZATION TO MONITOR A GIVEN STRATEGY 54
REFERENCE 56 Reflection……………………………………………………………………..61

LO1.
INTRODUCTION
Apple Company Inc., is a multifunctional company for specializes on the production of consumer electronics, computer software and personal computers, they also produce hardware such as OSX and IOS operating systems, most of the apple products are known all over the world and gadgets such as I Phone smart phone, IPod music player, personal computers, IPod tablet computers, it was founded by Steve Wozniak and Steve Jobs and Pound Wayne at the year April 1st 1976 and was incorporated on January 3, 1977.
HISTORY
With the development of history, apple also developed then changed the world. Apple started the personal computer revolution with the AppleⅡ in the 1970s and made computers even more easy to use in the 1980s with the Macintosh. Then Apple created a low barrier to entry by creating software that is usable and intuitive so users can begin without reading the manual. Few years later, the I Mac and I Book allowed customers to get online within 15 minutes of opening the box and set a new standard for Internet access that is still the envy of the industry. In recent years, Apple popularized technology, like FireWire for high-speed data access and Wi-Fi for wireless Internet access, making data move faster and without the clutter of wires. Nowadays, I phone revolutionized mobile phones and I Chat AV made it easy to videoconference with family and colleagues across the globe.
MISSION AND VISION
Mission statement
A Mission Statement is defined as an announcement of what your business does today and why it exists.
Apple’s mission statement is that Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
In additional, Apple had a classical and traditional mission statement: “To make a contribution to the world by making tools for the mind that advance humankind.”
Vision statement
A Vision Statement takes into account the current status of the organization, and serves to point the direction of where the organization wishes to go.
Apple’s vision statement is that to become the “best” at designing and manufacturing electronic devices in the world.
DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS
Strategy is perspective, position, plan, and pattern. It is the bridge between policy or high-order goals on the one hand and tactics or concrete actions on the other. In the strategy model, the top management defines medium and long‐term goals and activities of a company in order to persist on the market.
The process of making business strategy is described as strategic planning and management. A strategy planning includes mission; vision; values; grand strategic objectives; specific organization; benchmarks, metrics, targets, goals within those plans; functional area strategic plans; action plan; implementation; monitoring and adjustment of plan implementation.
APPLE CURRENT STRATEGY
Apple Company’s strategy is formulating a business plan to help it achieve a