Amanda Merkatz
Marketing 360
Summer 2014
The Filter
The decision that the Filter has is to decide on is, what service it is going to market to companies industries other than media, entertainment, and technology. The factors that are important in understanding this decision being made is that when looking at finding other industries that have a large customer bases, financial stability, active online use, and growth opportunities are in touch with new and popular trends is that the important factors in ensuring the success of that is the knowing that it is the Filters new decision.
If you are not looking at the alternative above as a viable option then you could look into hiring a research company. A research company that would go out and find other industries. When looking at this alternative you can see one downfall that being that you would be giving up a lot of control which could lead spending more money that you would like to. There are many factors that come into play when recommending a decision. One of those being financial ability another being their management systems and their commitment to follow through and success, along with their employee base. If you look at all of these factors and notice that the filters are close with these factors then my recommendation would be the decision in the paragraph above.
Next looking at the techniques that contribute to implementing my recommendation would be to uphold a top-level management meeting to create precise
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