Shaylania McDaniel
Case Study
Toyota: Building Cleaner, Greener Cars Toyota seems to flip the order of the three concepts of social responsibility. Since Japan is a high-context culture, where social responsibility is a key precept, it is no surprise that Toyota’s core principle (“to contribute to society and the economy by producing high-quality products and services”) underlines society over the economy. In truth, it is actually more of a cycle, than a linear equation. The production of high-quality products (profit responsibility) serves as the means to an end. As Toyota’s builds upon its success, the company is able fulfill more of its societal responsibility, with stakeholder responsibility serving as a key element to accomplishing this goal. Respect for people is one of the two pillars of Toyota’s business philosophy, which not only creates a unique corporate environment where employees are more participated in the vision and obligation of the company, but also spread out to respect for partners in their actions, the customers, and society as a whole. To ensure that society continues to have a clean planet to enjoy, Toyota’s environmental vision identifies the need for more justifiable vehicles, and has extended its sphere of stakeholders to include key partnerships with organizations that share this loyalty to public service and defending the environment, while educating the public. Toyota has developed relationships with organizations such as Audubon, the American Lung Association, and the U.S. National Parks service. This cause marketing has not only promoted Toyota’s branding as a “Leader in Technology Development,” and a company that “Wins Environmental Awards,” but has also created more awareness of environmental stewardship. Toyotas mission is to become the most appreciated and admired car company in the world. Their mission is not to sell the most cars out of any other car company. Toyota’s view of sustainable mobility has contributed to the company’s overall mission for they’re looking to achieve a platform for being respectable by acceptance what our environment has to offer and working with what they know and researching so that they will become a respected company. Today, Toyota is the world’s largest automobile manufacturer. The company is ranked the eighth largest corporation by Fortune magazine. The company’s core principle is “to contribute to society and the economy by producing high-quality products and services.” Its success is often attributed to a business philosophy referred to as “The Toyota Way.” Toyota’s National Parks project has been a success. The displays that can prove that the project has had an