Virgin Virgin is one of the best known-brands in Britain today, with 96% recognition and it is well known world wide. It is strongly associated with its founder – 95% can name him. In 2004 Interbrand ranked it eighth in the global rankings for Brand of the Year. Research shows it is associated with value for money, quality, good service, innovation, fun and a sense of competitive advantage. But despite its high profile, Virgin is actually made up of lots of small companies – 20 umbrella…
Words 1197 - Pages 5