work keeping promises than making them, but there is no secret formula. Virgin sticks to its principles and keeps its promises.’
Virgin defines its consumers as ‘the public at large – anyone who will buy from us.’ It defines its customers as ‘people who are using Virgin products or services’ and would like to extend its relationship with them, for example through Virgin Mobile. It believes its products and services are about making life easier – ‘developing better value for money, a better service, challenging the status quo, and injecting an element of fun into
Virgin Group: Doing Everything Embry Riddle Aeronautical University Professor Michael J. Sanderson, MBA 3/1/2014 Virgin Group LTB A mail order music company, a trans-Atlantic airline, mobile communications and much more make up this large but small company in each industry it enters. Using bravado and the press the brand has reached over 24 billion USD with small agile companies to become a top valued brand name in many areas. Using vertical and horizontal expansion…
THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product…
The Virgin Group in 2012 Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Duarte Lopes Pinto Gonçalo Silva Maria Xavier Miguel Borges Contemporary Strategy Analysis- Robert M. Grant Index I. What common resources and capabilities link the separate Virgin companies? II. Which businesses, if any, should Branson consider divesting? III. What criteria should Branson apply in deciding what new diversification to pursue? IV. What changes…
Virgin Group: Finding New Avenues for Growth Virgin is a leading international investment group and one of the most respected and recognized brands in the world. It has been one of the fastest growing companies in the world since its inception. Conceived in 1970 by Sir Richard Branson as a music mail-in service, the company has gone to grow as one of the largest companies in UK. Today, Virgin group has more than 400 companies worldwide in 34 different countries and with global…
Background Information and Challenges of the Virgin Group From 1968 to 2007, Richard Branson leads the Virgin group to become a conglomerate of more than 200 companies with business in music, airlines, rail transport, soft drinks, radio broadcasting and etc. (Grant 2005a:309) The Virgin Group followed many other companies during the 1950 to1980 period in adopting diversification as a mean for corporate growth. The boom of unrelated diversification of the early 1960s and 1970s was halted abruptly…
RECENT PAST INTRODUCTION Virgin Group limited is a venture capital conglomerate founded in 1970 by Sir Richard Branson with interest in transportation, travel, mobile, financial services, media, music and fitness. It employs about 50,000 people in more than 30 countries, comprising of 300 companies and brand, with 11.5 billion pounds in revenue as at 2009, (Virgin website).…
2008 VIRGIN MOBILE-THINK HAT KE MARKETING PROJECT PREPARED BY:9/12/2008 September VIRGIN MOBILE-THINK HAT KE 12, 2008 Why Virgin Mobile In Indian mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating market totally on its branding and marketing strategy. Creating a niche brand and promoting it to specific…
Shoots for the Moon” The Virgin Group is one of the world's most recognized and respected brands. This case outlines the history of the Virgin Group, founded in 1970 by Richard Branson and how it has gone on to grow successful businesses in sectors ranging from financial services, travel, to entertainment. He began his journey while a student at Stowe School in England in 1968, where he started his own magazine, Student. In 1970 Richard Branson started his Virgin Mail Order business selling…
PROJECT Your task is to gather information on the market segment for this product, analyse consumer behaviour within this segment and recommend what marketing strategies Virgin should develop to appeal to this market segment. This must be written in report form. 1. Gather information on the market or market segment for Virgin Hotels in accordance with Virgin’s marketing plan. a. List the sources of information you used to gather information. • This must include at least five (5) sources of information…