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Words Count: 1915 words

* Table of contents

1. Introduction - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3 2.1 Leadership - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3 2.2 A leader’s Profile - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 3~4

2. Leadership Style - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4
2.1. Observation - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4~5
2.2. Entrepreneurship - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 5~6
2.3. Democratic & Autocratic - - - - - - - -
It is South Korea’s largest company and exporter and the 5th largest transnational corporation, worldwide.

2.2 Entrepreneurship

The entrepreneur is charged with the difficult task of turning a business idea into reality, either through starting a new business or injecting new life into an existing one. Entrepreneurship demands innovation, as well as the marriage of profitability and growth. (Thinkmanagers, Entrepreneurship 2006)
Lee Kun hee, all his life has dedicated for Samsung’s success in business, he has picked most important factor for growth is innovative managing spirit in organization.
He has always been the first mover imbued with a sense of crisis, and lead Samsung to develop its products with an outlook for living on five to ten years later. This is why he ventured into non-memory products, taking the risk of trillions of Won deficit, eventually to make Samsung Electronics the world`s leading producer of semiconductors. Also, during the Asian currency crisis, he achieved success at media convergence by diversifying business rather than focusing on a few selected items; consequently, Samsung was ranked as the top global brand in electronics.
At the background of Samsung’s success, there is “Quality first”