4.2 Stage one: Research Objective

4.2.1 Objectives
The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer.

Problem: How do luxury brands influence customers’ purchasing behavior?

4.2.2 Research Objective 1
The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer.

Problem:
The terms of qualitative and quantitative research are frequently used by market researchers to divide the methods of investigation into those which are concerned with obtaining the understanding of a subject and those which involved in measuring things.

Quantitative research is defined by Yvonne (2009) is that about collecting data from a relatively large sample or population in a structured and standardized way. Quantitative research design is a great method to finalize results and prove or disprove the hypothesis. Structure of the quantitative research has not changed over the centuries, because of the reason this kind research method of investigation can have a place in any field of science. The common research method of this quantitative research is questionnaire, and also the interview can be used by researchers.

The qualitative research is based on quality, and it borrows lots of methods from clinical psychology and the users’ ideas founded in sociology and anthropology. And this kind research method provides judgment and comprehension about how to set up problems (Malhotra, 2010). Qualitative research aims to reveal the target audience's views and drove it about a specific topic or issue. It uses small groups provide guidance and support for building research hypothesis. Qualitative research is descriptive rather than forecasts. The common methods in this type research
There are several advantages to use questionnaire. The online questionnaire is cheap, using online questionnaire reduces research cost, and it is very fast. The online questionnaire is very easy to use for any researchers, Data is available immediately and can be easier to transfer to specialized statistical software or a spreadsheet requires a more detailed analysis. In addition, the online questionnaire is more flexible, in an online questionnaire the questions and requirements can be changed, it depends on the result of the questions, and then the questionnaire can be customized for each participant surveys as responders