1. Introduction 1.1 Purpose of research The purpose of the research to identify, evaluate and analyze the financial performance of Coca-Cola Company improved throughout the years 2013 to 2016. 1.2 Research aims and objectives The aim of the research to discover answers to the research questions by collecting information and analyzing the data of Coca-Cola’s financial performance during 2013 to 2016. However, the aim of the research covers a variety of objectives to find out what knowledge has found and which one has not discovered yet. The first objective of the research questions to determines the financial performance using financial ratios such as profitability (e.g., profit margin, return on asset and return on equity) and liquidity…show more content… Rahman (2016), supported Lazaraton & Taylor definition of qualitative research, it's a research that gathers non-standardized data, analyze images and text rather than statistics and number. Rahman (2016), also highlighted the benefits and weaknesses of qualitative research. The benefits of using qualitative research including language testing and assessment research give a deep insight of understanding the candidate behavior, feeling, and…show more content… Carr (1994), define qualitative methods as a measurement of amounts or quantity that includes statistics and number. Carr (1994), also highlights the benefits of using a quantitative approach, first the data findings generalized to large number population which is randomly selected. Secondly, using quantitative research is benefited because of the variables in testing the research is trustworthy. Finally, the random selection of quantitative research sample does not require an extended period for data collection. Marczyk et al. (2005), argues about the weaknesses of using quantitative research method. First, the lack of resources because of the large sample size leads to a shortage of knowledge. Second, the ability to control the environment especially in conducting a survey the researcher cannot have control over the respondents answering the question. Finally, quantitative research requires a researcher who has a statistical background to perform an extensive statistical
Task 8 pass 3 Brands such as coca cola that is purchased because of the business’s reputation use market research to gain information and statistics that they can improve on. Qualitative research One example of market research they use could be qualitative which is research that finds out about customers feelings and opinions about the business. Such as they could collect 10 different customers and make a focus group to test out there knew flavour strawberry cola. They would sit them down in a…
is the largest segment of the carbonated soft drinks market in China, accounting for 44.8% of the market's total value. Market segmentation II China accounts for 27.1% of the Asia-Pacific carbonated soft drinks market value. Market share Coca-Cola Company, The is the leading player in the Chinese carbonated soft drinks market, generating a 24.4% share of the market's volume. Market rivalry The Chinese carbonated soft drinks market is fairly fragmented, with top three players accounting…
appeal to the active audience. However because this honours thesis is based on audiences, users and publics, I will also be analysing the reception of these marketing initiatives in relation to a case study on the highly successful global brand, Coca Cola and their social media campaign they launched earlier this year. For this thesis proposal it is necessary to ask: Are the audiences’ perceiving the content the way the producers implied? How are companies utilising new social media platforms to accommodate…
Red Bull- Final Report “Gives You Wings” Team 1: Amanda Laverman Chelsea Anderson Jake Jamison Jon Maeser Rachel Rimathe Background The Red Bull brand is an iconic worldwide model of how a company can create a powerhouse and a style of marketing that many traditional companies would never attempt. The company uses its extreme stunts and sponsorships of extreme sports to promote the brand and product and excel in a style that has attracted a younger generation with a main focus on teenagers…
Contemporary Issues in Business & Management Zahra Hussain 11454024 Assignment One Deadline: 22nd Nov 2013 (11pm) Word count: 2187 In economics, wealth and income belonging to each country is commonly portrayed in the form of a pyramid. Countries placed at the top of the pyramid are amongst the most affluent and wealthiest with innumerable opportunities, whilst at the bottom of the pyramid (BoP) lies the largest socio-economic group consisting of 4 billion people who make ends meet on…
of a sample without making conclusions of the population. 4. What is Inferential Statistics and how is it used? Inferential statistics uses the result of a sample to apply to a population. 5. Determine whether the following variables are qualitative or…
Group Assignment #1: Problem Analysis of Cott Corporation Group Assignment #1 – Cott Corporation Summary Cott was found by a Montreal clothier, Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer's death in 1983, his three sons, Samuel, Gerry, and Bill, inherited Cott. Once Gerry Pencer became CEO of Cott in 1988, he transformed Cott into the largest…
Abstract In todays society, the media has a major impact on the world around us. However, it is suggested that the media depicts and portrays certain ethic and racial groups in a negative perspective. Studies show that television programs and commercials mostly show minority ethic groups in scenes that only display violence and crime. In this study, I examine how minority groups are portrayed in network television commercials. I will use examples of commercials from major networks such as ABC, CBS…
multinational corporation and expatriate remunerations. Multinational Corporations (MNC’s) are companies that function in many numbers of countries other than their original country of set up (Antonello & Zanfe, 2009). Examples of MNC are are Pepsi, Coca cola, Toyota, Volkswagen, Tesco and many more. The MNC’s usually have there head quarters located in a country, normally there parent company and then have business units in many countries. The head office controls all the different business units in…
Factors which impact on FPD External Factors (Macro Environment): There are a number of influences of FPD which are beyond the control of the industry, these are called external factors. The economic environment: - Economic activity usually fluctuates. The influences on the fluctuations are complex and several factors determine economic growth and stability. These are: Exchange rates: A weak Australian dollar makes foreign exchange investment and export trade appealing. Primary produce and…
