to play on our ethos, pathos, and logos. Advertising uses these tools to broadcast information and ideas into a convincing and meaningful ad. To understand, a Public Service Announcement (PSA) sponsored by Keep America Beautiful and The Advertising Council was viewed. Many rhetorical strategies throughout the PSA, focused on the elements of ethos, pathos, and logos, in an plea for the targeted audience to stop littering and polluting the environment. PSA’s expose the fact that individuals have a responsibility…
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