PrSummary: This case study talks about the slowdown in the premium jeans market. The first slowdown was in 2007, after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind, True Religion, Diesel, Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans, creating lower priced jeans (i.e. recession collection and jeggings), creating more brands and stores. This case study also talked about the major effects that things like economic issues (i.e. the recession) and rising cotton prices (due to low stockpiles, heavy rains and Another advantage they had that was sustainable was the fact that they had established 100 company owned stores in the U.S. True Religion’s competitors.
Threat | Threat Level | Comments | Rivalry | moderate | I think the rivalry threat is moderate because it’s great number of rivals that also have strategies but at the same True Religion has a sustainable competitive advantage | Entry | low | Entry threat is low because there was a lot of brand jeans that came out around the same time as True Religion but the numbers didn’t compare to how True Religion’s was when it first came out. A lot of jeans struggle to get in the premium jeans industry, for example Lucky Brand. | Suppliers | High | Suppliers threat is high because mostly where the premium jeans industry get there jeans from are having difficulties that effect the distribution of jeans for example flooding in China and also the rise of cotton prices | Buyers | low | There is no problems or implications with the buyer | Substitutes | high | There are plenty of substitutes for True Religion like Diesel, 7 for mankind etc |
Resource/Capability | | Valuable | Rare | Costly to imitate | Organized to leverage Assets | Use of U.S. suppliers | Yes- home superiority | No- Used by other premium labels | Very costly to imitate – can be cheaper overseas | Encourages higher sales from foreign and home markets |
True Religion Overview True Religion Brand Jeans Company was established in 2002, by designer Jeffrey Lubell. This brand is inspired by the American heritage, with good quality, and vintage appeal. Jeffery Lubell is CEO of True Religion Brand Jeans Company, and the subsidiary GURU Denim Company. Lubell’s main goal is to create a premium high quality denim, for both men and women. True Religion jeans starting price, spans from $174-$363. His brand demonstrates a Malibu-bohemian-hippie…
their plan so that they can clarify and improve their product quality for satisfying more customers and pass any quality test. Also, Levi Strauss can use information uprising brand like Armani or Yves St Lauren which are being tagged as “coolest jeans” within the market. Later on, Levi Strauss can put them into their own product range so that the customers could realise that Levi’s lines are also cool. Finally, Levi Strauss can use cost calculation which they could save by closing down four European…
The Global Blue Jeans Market The global blue jeans market is a complex market attracting customers through products that offer better fit, superior style, durable quality, and most of the times an affordable or reasonable price tag. Moreover, the implication of lifestyle factors and fashion trends along with celebrity spokespeople in the marketing strategies of blue jeans prove to be a success every time and contribute significantly to market growth. Top Players The blue jeans market is a very…
Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more…
Zafu also allows women to save their profile making the process even easier next time they return. This helps them also to inform customers when a new jean is added to their assortment that exactly fits their body style. However, if a user does not want to leave any data, she does not have to do register etc. Zafu.com is profitable because first, Zafu does not carry any inventory, but directs customers…
pressure on the prices of Starbucks coffee beverages. Consumers did not balk at the higher prices. The Starbucks brand stands for quality, and consumers have shown great willingness to pay for that quality.’(Eselius et al. 1997). Other threats to Gloria Jeans are that the customers of Gloria Jean’s have low or no switching cost in switching to other competitors for example to Coffee Club and the ability of its customers to brew their own coffee. Therefore it is important for Gloria Jean’s to build its brand…
regarding premiums increasing thrice the rate of median income. Deductibles have also increased by 80% during 2003 to 2009. Furthermore, the report contains grim warning that the most vulnerable and in need of medical attention have trouble finding an insurance company that will cover them. Insurance companies will be cherry pick the young and healthy and avoid patients with complicated medically issues. One can draw parallels with car insurance where selected drivers having low premiums while neighbourhoods…
statement specify what the organisation is about, what its value and what its purpose is to be. Therefore it is required to set optimum mission from the beginning of the strategic planning process. As per the given case it's clear that Levi's in the jeans market and they look into exploring diversification to expand into the other areas. VISION STATEMENT “We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.” Objectives / Goals As per the Hill & Jones…
the latest trends in fashion, representing your individual unique lifestyle. We established four segments of shoppers through our analysis. These include Expressers, that purchase professional clothing, Conscious Ones, that purchase based on the premium feeling, The Postelers, that purchase style based on price and rationalize their purchases for value, and Pleasure Seekers, that want an overall shopping experience to suit their needs. Our focus of positioning for Aeropostale is on the Postelers…
Dr. Hall is wearing a 100% cotton white coat, 100% cotton Khaki pants, a black and white cashmere tie, and to end off the costume he has premium leather black dress shoes. While wearing this Dr. Hall is portraying the qualities that many doctors personify, but in this case he will perform surgery on Jeffrey and inform tell Jeffrey that he only has few weeks to live, and delivers twins for the Robinson’s family. Jeffery is wearing a polyester Hawaiian shirt, with 100% khaki shorts, and topping…
