1.
Purpose / Mission
According to the Morden mission statement specify what the organisation is about, what its value and what its purpose is to be. Therefore it is required to set optimum mission from the beginning of the strategic planning process. As per the given case it's clear that Levi's in the jeans market and they look into exploring diversification to expand into the other areas.
VISION STATEMENT
“We are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit.”
Objectives / Goals
As per the Hill & Jones states that the objective is the precise and measurable desired future states that a company attempts to realise. According to the Levi's objective is concerned we can identify that it emphasised to move into the higher priced clothing market to attract new customers to the Levi brand.
Strength / Weaknesses / Opportunities / Threats ( SWOT)
According to the Masson et al SWOT analysis is concerned it is really important to identify the strengths, weaknesses, opportunities and threats of the organisation in order to match with its' strategic objectives & goals. This will essentially gain competitive advantages from the market. Since giving case this has not addressed before setting their strategic plans. But it is required to assess by evaluating internal and external environment.
Key Success Factors
As per the comments of Sadler the key success factors are the things that a business must be able to do exceptionally well to achieve a leading position in a particular market. In the given case Levi's should concern the following key success factors in order to achieve its objective,
Accurate and rapid feedback from consumer research.
Correct selection of target market.
Innovations & new products.
Accurate selection of distribution channels.
Quality of the products.

2.
1. Background:-Levi Strauss Co, is one of the worlds best leading branded apparel companies. The company designs and markets jeans, casual and dress pants, tops, shorts, skirts, jackets, footwear and related accessories, for man, women and children under the Levi's, Dockers, Levi Strauss & Co and Denizen brands. Mr. Levi Strauss (the founder of the company), has commenced the business in 1853 San Francisco and enter into the innovative jeans market in 1873. The company markets its products in three different geographic regions such as, America, Europe and Asia Pacific.

According to the Abraham Strategic planning is the process of developing a strategy to achieve certain purposes. As per the views of the Sadler followings can be identified as strategic elements of an organisational plan.
Purpose / Mission Policies
Defining what business the company is in Defines what kind of company is it
Objectives / Goals Strength & Weaknesses
Opportunities & Threats Key Success Factors
Key decisions Capabilities / Competencies
Planning & Scheduling Implementation
Sustainable Competitive Advantages.
Objectives / Goals
As per the Hill & Jones states that the objective is the precise and measurable desired future states that a company attempts to realise. According to the Levi's objective is concerned we can identify that it emphasised to move into the higher priced clothing market to attract new customers to the Levi brand.This objective helped organisation to get sucess in worldwide.
Benefits:- AS we know every organisation expect some benefits when they invest money in any business. Levis got too much revenue as they invest money and set some goal for future and their company policies make this happen and got too many benefits.
Key decisions / Strategies
According to the view of Pearce et al strategic decisions are ones that are of fundamental importance to the organisation. As per the Levi's case we can see that they have taken steps to diversify by moving from the jeans market for shoes, shirts and shocks market. Further it has taken steps to introduce "Tailored Calassics" a range of high quality wool suits, trousers and