Kyle Mirvis Communication 404 March, 26, 2012 Professor Joan Vantassel Abstract This paper will discuss the following elements, 1.) Give an overview of a company that is using digital content for their marketing campaign. 2. Explain which consumer segment(s) is the campaign target. 2.) What platforms did the marketers use? (TV, radio, print, Internet, games, social media) 3.) What was their message? (Why should anyone watch/buy/listen to/attend) this digital content? 4.) Explanation…
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