organic practices are increasing, boosting the niche organic-clothing industry. In essence, the same organic farming practices used to produce clean food are used to produce natural, insecticide-free fibers. Gen Y and Millennials, who represent about $520 billion in buying power, are including clothing in their organic purchases, Iconoculture has turned up four distinct shopping types: the Living Green consumer, who has embraced the whole concept of the environmental lifestyle and is driven by dedication…
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