PESTEL analysis stands for "Political, Economic, Social, Technological, Environmental, and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
Political
The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to be fair competition. The mobile phone industry in the UK is one of the most competitive ones in Europe. It has introduced a voluntary code of practise for marketing and selling mobile phone contracts. However due to the large number of customer The popularity of mobile phones can be determined by the announcement of a government funded drama series, targeted at teenagers, to be aired exclusively on mobile phones. This new technology is modern and deals have been done with the big mobile providers so that the service is free. In addition there shouldn’t be any issues or problems with phones not playing the footage.
Another social factor is that users are increasingly becoming addicted to their mobile phones, which is increasing their levels of stress (BBC News, 2006, A). These health issues were accessed by Dr David Sheffield (University of Staffordshire), and he discovered that problem behaviour linked to using a mobile in 16% of 106 users. In a separate study by Dr. Sheffield he found blood pressure was lower in those who had given up using mobile phones. There are also concerns that increased use of mobile phones cause cancer. The International Agency for Research on Cancer conducted research and scientists discovered that the chances of developing a malignant tumour are significantly increased for people who use a mobile for ten years. Further studies conducted with 500 Israelis had developed the condition and related it to their mobile phone usage with 1,300 healthy controls. Those who had used the phone against one side of the head for several hours a day were 50% more likely to have developed a salivary gland tumour. However some studies differ,
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understanding the policies and strategies adopted by Intel. The breakdown has been done by using major concepts such as Porters five forces, SWOT analysis PESTEL analysis and key success factors models. Study Intel’s 3 environmental analysis and strategic decisions and finally predict Intel’s performance and competitive gain in the future. (2) Environmental Analysis Environment has a major influence on proper working of any business. It is very essential for a business to adjust to the environment to…
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addition to this customers always want something new and better than before, and moreover in technology development we think apple should make ipad which is reasonable size with more advance features and customer can fold it into small phone size and they can use as mobile phone by doing this, apple will capture and get more customer and revenues as well. Critical success factors are product features that are particularly valued by a group of customer and where the company must therefore excel in to outperform…
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does the firm compete in? What is the current attractiveness of this industry / industries and how is it likely to evolve in the next 3 to 5 years in terms of profitability and the level of competition? What implications does this industry analysis have for the industries/markets that the firm should be considering entering, exiting and/or otherwise changing its level of participation in? How will current rivals and potential new entrants in the industry / industries compete in the next…
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BlackBerry smartphone delivered to operators for testing. This also marks RIM to convince consumers and carriers. The Blackberry can come back to the start. With Apple Inc into the mobile phone industry and a growing number of mobile phone use Google Android system, are serious challenges to the Blackberry company's mobile phone sales, not only that, in other product areas, RIM also was a challenge. This article will be to clarify the development of the Blackberry company in the past 10 years, and explains…
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