have the same average attitude score, 6.5, and they consider the same beliefs in forming their attitudes ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5 2 MAAM: beliefs are not equally important MAAM: beliefs are not equally important Multi-Attribute Models (MAAMs) • Same average score of 6.5 does NOT always indicate same strategy • Importance: ON a scale of 1 to 10, please indicate how mush…
Words 724 - Pages 3