New Style Fresh Look is a recent (last summer) start-up manufacturer of an upscale clothing line targeted at males between the ages of 18 and 35. New Look not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Style Fresh Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the New Style Fresh Look line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men and women. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc.
Mission
The mission of the company is to provide a new look for consumers, based on style and quality.
Legal Business Description
New Style Fresh Look was founded as a Tennessee C-Corporation with principal offices located in Memphis, TN. All operations, from administration to marketing strategies, take place at this leased office location of approximately 500 square feet.
Strategy
The New Style Fresh Look strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and