BSM311-Operations Management Submission 7th January 2013
Arif Tigadi 1109988
Operations Management Strategy of Tata Motors
Word count : 5051
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BSM311-Operations Management Submission 7th January 2013
Arif Tigadi 1109988
Executive summary: This report discusses the Operation management of India’s leading and the largest automobile manufacturer “Tata Motors”. In today’s business environment Operations management plays an important role in deciding the success of the company .Operations management uses the input resources to produce output to fulfil the market requirement. This report discusses the operation strategy adopted by Tata motors used in the manufacturing of its vehicles in India and its strong value chain Both redefine several benchmarks with its design and technology offering a new level of world class comfort and safety. Tata Motors gained its popularity globally when it subsequently launched its People’s car “Tata Nano” priced about $2500 which is expected to be the cheapest car in the world. (http://tatamotors.com/know-us/company-profile.php) Tata Motors is equally focused on implementing several environment-friendly technologies in manufacturing process it is also focused in developing alternate fuels and environment friendly technologies in emission. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. (http://tatamotors.com/know-us/company-profile.php) 4
BSM311-Operations Management Submission 7th January 2013 2. Strategy for Tata Motors Operations Management:
Arif Tigadi 1109988
“Operations management is the activity of managing the resources which produce and deliver products and services”. (Slack, Chambers and Johnston 2010) Operations management is the core function of any business for an excellent overall performance in the business an effective and efficient management of operations is necessary. Operation
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