Austin Wang
Dr. Sean Jasso
Section 22
May 24, 2012

Marketing Plan Stage 2
Nike:
Executive Summary:
- Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964
- Changed the name to Nike in 1978
- Nike Headquarter is located in Beaverton Oregon
- Global marketer of footwear, apparel, equipment and accessory products
- Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational activities
-Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011
-materials Nike flywire,

Current Marketing Situation:
Segmentation:
- Nike
on):
Basketball: Nike Zoom Kobe VII System Elite
- Low cut insert for maximum quickness and support
- Carbon heel and midfoot for lightweight stability
- Nike Pro Combat-inspired upper for superior protection
- Kevlar-infused Flywire upper for optimal lightweight support
- Nike Zoom for low-profile cushioning and lightweight performance

Baseball: Nike Air Huarache Carbon Elite
- One-piece Hyperfuse upper for ventilation, durability and stability
- Mesh inner sleeve wraps around the foot for a plush, comfortable fit
- Lunarlon midsole with a Nike Zoom unit in the forefoot for springy, low-profile cushioning
- Six full-length metal cleats and three smaller metal cleats in the forefoot for outstanding traction

Football: Nike Zoom Vapor Fly Football Cleat
- Two plate options for customized traction for the field you play on most
- Synthetic leather upper for durability and a snug fit
- Flywire construction for ultra-lightweight support and comfort
- Nike Zoom for low-profile cushioning and lightweight performance

Golf: Nike Dunk Ng
- Full-grain waterproof leather upper to help keep feet dry and comfortable
- Scorpion Stinger Spikes and Tri-LOK system for customized traction and stability
- Two sets of shoelaces to customize the color

Running: Nike Free Run+ 3
- Flex grooves for a more natural stride
- Dynamic Fit system that tailors the shoe perfectly to your foot
- Seamless upper for lightweight support where you need it
- Weight: 9.3 ounces