Reebok Realflex | By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

Final Marketing Plan | Professor Quinlan-Wilder
November 16, 2011
Marketing 2800
Professor Quinlan-Wilder
November 16, 2011
Marketing 2800 | |

Executive Summary

Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes faster. Since then, Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in
Finally, the plan will be concluded with ideas for the proposed marketing mix plan of this product and then a re-emphasis of why this plan will help RealFlex become Reebok’s number one shoe.
Situational Analysis
The Company
The Mission at Reebok is to be on the cutting-edge of sport and lifestyle products built upon a strong heritage in sports (Reebok, 2011). Reebok strives to challenge convention and lead through creativity and have been doing so for over 100 years (Reebok, 2011). The company was founded on one important value in the 1890’s, helping athletes run faster (Reebok, 2011). Since then the main vision has been to help athletes fulfill their potential (Reebok, 2011). Reebok is an American- inspired global brand, which celebrates individuality of the athlete while also helping the athlete to obtain goals they once thought unattainable (Reebok, 2011). Reebok is a subsidiary of Adidas Sportswear.
Current Marketing Mix Product and Pricing: RealFlex Footwear is a Reebok innovation designed to give the foot a barefoot feel through natural movement while providing the comfort of a high-quality running shoe (Businessweek, 20011). RealFlex features 76 independent “sensors” on the bottom of the shoe which are designed to naturally conform to the motion of the foot (Businessweek, 2011). This technology allows the foot to be 20% lower to the ground, which helps to re-create the feeling