NIKE BY JONATHAN DOGBO

MARKETING PLAN
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Mission .

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Marketing objective.

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Marketing environment.

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S.w.o.t Analysis

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Target market.

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Market strategy.

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features

MISSION STATEMENT
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Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world."

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The legendary University of
Oregon track and field coach, and Nike co-founder, Bill
Bowerman said, "If you have a body, you are an athlete."

NIKE
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Nike was founded in January 25,
1964 by Phil Knight

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Products: NIKE SHOES, CLOTHING
& GEAR

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Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.

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Main office is Beaverton,
OREGON

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858 locations worldwide: USA,
France, Germany, Brazil, China, etc. •

Nike had approximately 48 thousand employees worldwide

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It controls more than 47% of athletic shoe in the market

MARKETING OBJECTIVE
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Have a strong representation at global major sporting events.

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Maintain Brand associations with major star. •

Maximize association with stars like , Michael
Jordan ,LeBron James, Tiger wood MARKETING ENVIRONMENT
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Nike announced its plan to reorganize its global business in order to bring goods closer to the markets and in turn consumers as well as to reduce management overlap.
Following this plan Nike then decided to develop its market share in North America,
Western Europe,
Eastern/Central Europe,
Greater China, Japan and
Emerging Markets.

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. Competition : The biggest threat that faces Nike is competition from other large sporting good companies such as Adidas and Puma.

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A large part of Nike’s success is based on the perception of the brand. As a manufacture of goods, Nike is dependent on customers buying its products.

SWOT ANALYSIS
• Image.
STRENGTH
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Number 1 manufacturer.

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Brand name recognition

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Offers their products worldwide

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Has a very strong marketing campaign tat increase brand familiarity WEAKNESS
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Accusations of poor conditions in the work place.

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Accusations of exploiting workforces that will work for cheap in overseas countries

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History of violations of over times laws and minimum wages rates in poor country , china ,
Vietnam, Malaysia

OPPORTUNITIES AND THREATS
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Increasing numbers of people exercising and also trends now is casual apparels •

Expansion into sports sunglasses and jewelry lines. •

Expansion in the global markets to creates larger brand recognition

• Style & technology in
athletic