Starbucks “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Starbucks website lists some of the principles it values: “Our Coffee – It always been, and will always be, about quality.” “Our Customers – When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers” Starbucks has a simple and to the point mission statement. As stated by Keller & Kotler, “good mission statements should have five major characteristics”…
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