To: Board of Director
From: Managing Consultant
Date: 4th November 2010
Subject: Research In Motion (RIM): Managing Explosive Growth 1. Introduction
After reviewing the background and operation of the Research in Motion (RIM) organization, it showed that the organization itself does not provide vision and mission statement to their employees as well as the public. According to Thompson and Strickland (2010), a strategic vision delineates management’s aspirations for the business, providing a panoramic view of “where are we going.” It lay out the company’s strategic course in preparing for the future. A clear strategic vision communicates the management’s aspirations to stakeholders. It also helps steer the energies of company
In doing so, we will able to gain customers’ trust, maintain their loyalty. Yet, attract new customers due to our good reputation. Overall result, it will directly provide consistently attractive return to the owner of our business.” |

4.3 Justification For Mission Statement
(Refer to Appendix 2)

4.4 Mission to Guide RIM Future Strategic Decisions and Activities

4. Key Success Factors and Strategic Capabilities 5.5 Key success factors for mobile communication industry and the evaluation of the match of RIM’s Strategic Capabilities to Mobile Communication Industry’s Key Success Factor. 5.6.1 Customers – Customers usually is the one who make the company success in term of gaining a lot of profit from them. Especially for the globally recognized customers, it will add value to the company through gain good reputation and attract new customers. RIM is very success in remain strong relationship with their major loyal customers, which are US federal and provincial government, large financial institutions, and more than 100,000 enterprise customers worldwide; by continuing seeking diversification in their customers base across smaller business and government segment. For example, RIM introduced Black